Converse Ad Campaign
I wanted to combine the gritty and uniqueness of Converse along with the similar vibe of the music scene. I created an ad campaign for converse shoes with the concept of up and coming musicians in mind. Converse’s brand contains the phrase All Star which I thought would work well with small musicians trying to become big music stars. I wanted to encompass the similar feeling of being on a stage with the stage lights shinning down on the musician by using drastic lighting and shadows with a blue hue to imitate the environment. All photography was captured by me and the edits were created through photoshop.
Photo Contact Sheets
For these photoshoots I chose to use drastic angles paired with heavy lighting and shadows to create a basement show or house party-like experience one would get from small up and coming artists. I also chose to use a cooler light with more of a blue hue for most of my photos after experimenting a bit with different light temperatures to create a certain atmosphere. I played around with different props like instruments, solo cups, and flyers to help tell the visual story. I also experimented with finding the best way to showcase the shoes and bring attention to them since they are my main focus while still keeping the image dynamic and fun.